SINCE 2003
At Showwheels, our journey is built on a foundation of innovation, dedication, and a commitment to making a lasting impact. We actually kicked things off back in 2003! Over the years, we've strived to leave a mark that reflects our core values and the hard work of every individual who has been a part of our story.
KEY MILESTONES AND ACHIEVEMENTS
2003: Established our US brands representative office in Melbourne, Australia.
2006: Acquired our first CNC mill , enhancing manufacturing capabilities.
2007: Launched the SW1 Streeter, our flagship cast alloy product.
2008: Expanded operations into the United States market.
2010: Initiated a comprehensive marketing expansion, including participation in prominent industry shows such as SEMA, Good Guys, and Hot August Nights.
2014 - 2019: Commenced in-house manufacturing for our Showwheels and KWC Forged brands within the United States.
2014: Became a white label supplier to Centerline Wheels USA.
2015: Undertook private label manufacturing for Shelby Wheels.
2022: Purchased an in-house billet polishing line, further integrating our manufacturing processes.
2023: Designed and commenced manufacturing of our covered cap and tri-bar spinner options.
2024: Introduced the 1 Piece Forged Wheel Series.
2024: Launched the cut-price 1 Piece Billet Wheel Series.
2025: The introduction of the Grand Wheel Series, designed for vehicles such as Cadillac and Mercury.
OUR IMPACT AND VALUES
Beyond our achievements, our legacy is defined by the principles we uphold and the positive influence we've had.
Customer service: Consistently putting our customers first, resulting in high satisfaction and long-term partnerships.
Innovation & Adaptability: Continuously evolving and embracing new challenges to stay at the forefront of our industry.
Integrity & Trust: Building strong relationships based on honesty, transparency, and reliability from suppliers to enthusiasts.
LOOKING AHEAD
So, what's next for Showwheels? We're dead set on building the best show car wheels on the market, always pushing the boundaries with our wheel designs and custom finishes. We're also keen to keep hanging out at car shows, and trying to leave an even bigger, better mark on the industry for years.

Showwheels is a registered trademark in the United States of America and Australia. Unauthorized use is strictly prohibited.